Woman standing on wooden floor in a minimalist room with white draped curtains, wearing a strapless dress with a mosaic pattern and a large golden satin cape draped over her shoulders.

André LaUG

Name: André Laug
Address: Rampa Mignanelli 12, Roma, 00187
Telephone: +39 06 69923040

Haute Couture in Rome since 1968.

About

THE
Maison

André Laug is a Maison de Haute Couture founded in Rome by the eponymous couturier in July 1968. Today, Laug is hailed as the pioneer of the modern concept of Haute Couture. His brand has graced the pages of the most prestigious magazines, with garments worn by top models and international socialites. Historical pieces are housed at MoMA in New York, a testament to the enduring legacy of "the Parisian of Rome." Step inside and discover this extraordinary story that has shaped international high fashion.

Dive into our heritage

LE CINÉMA

Woman stands confidently with hands on hips wearing a black and white color-blocked dress divided into four quadrants, paired with black high-heeled sandals, against a white backdrop with black sides.

NEW COLLECTIONS

Class with
The highest
of styles

Whispered elegance, sculpted in fabric. An interplay of pure forms and unspoken luxury, where classic heritage meets a modern pulse: the André Laug collections capture a sense of effortless grace, translating soft, minimalist lines into a living art form.

VIEW ALL COLLECTIONS

A model in an elegant strapless cream gown with gold accents, draped with a luxurious gold satin cape, posing against a light background.

Close-up of hands trimming threads from black floral embroidery on white fabric in the André Laug atelier.

BESPOKE

The Ultimate Couture Experience

The heart of our Maison beats to the rhythm of time and precision. Since 1968, we have been transforming the excellence of made-to-measure into an experience from another era. Every garment begins from a blank page in our historic atelier at Rampa Mignanelli, where bridal gowns, Grand Soir attire, and grand gala creations come to life to be entirely unique, just like the women who wear them.

Through an intimate, private, and deeply personalized dialogue, we accompany each client on a singular creative journey. A path where personal desires meet the virtuosity and profound expertise of our couturières, translating into wearable works of art: unrepeatable fragments of pure elegance and individuality.

BRIDAL
LES MARIEES

The Architecture of Dreams

The universe of our Maison finds its ultimate expression in the sacred art of bridal couture: an excellence of savoir-faire conceived to give tangible form to desires, translating the invisible into pure wonder.

The birth of every creation is a ritual punctuated by millimeter devotion. Within the privacy of the atelier, the gown comes to life through a succession of meticulous fittings, literally sculpted onto the bride's body. This dedicated precision blends with an elite sourcing of materials, featuring ancestral laces, fluid silks, and archival fabrics of inestimable value. The result is a work of art with an extraordinary visual impact, a unique masterpiece destined to remain eternal.